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This Corporate Battle For CNN Highlights How Dysfunctional American Media Has Become.

On Thursday evening, while unconfirmed reports spread regarding a shooting at Brown University, CNN’s Kaitlan Collins posted on social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.

Even though it is by no means a impeccable news source, her statement resonated for numerous observers. It is one of the outlets where one can locate fact-based and mostly reliable reporting – especially during breaking news situations such as the one taking place in the vicinity of a New Hampshire storage facility.

A Precarious State Amid a Business Tug-of-War

However the news network, now four and a half decades old, finds itself in a precarious position as two giant media corporations compete for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the future of CNN has become part of a high-stakes game of business acquisition, instead of as a question of what serves the news-consuming public.

“This is yet another example of the fundamental flaws with roots in many years of policy decisions,” said Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.

The conjecture about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a larger point.

“It is often framed as a financial tale with key players as the protagonists, but there is very little discussion of the societal benefit,” Pickard explained.

A Further Factor: Political Influence

This situation is complicated by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” antagonist.

Recall the chants of “CNN sucks!” at the president’s rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.

Trump now says that the network requires new ownership. This can be interpreted as ownership that will protect him from criticism and scrutiny. That is part of why he seems to come down on the side of Paramount Skydance, which has made a hostile bid.

He has grounds to like that suitor more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently installed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Possibility of Further Uncertainty

Significantly, if Netflix wins, CNN and other cable outlets would first be spun off into a separate entity. This might be a welcome development to many at the network, but it’s hardly a safe harbor. That arrangement could set up CNN for a future sale. There is no finish line.

If you ask Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that anti-trust laws should block both deals.

“Both acquisition attempts would be detrimental to the country, and both should be contested by the government,” Wu stated.

The Fundamental Challenge and a Potential Solution

Whatever happens with this particular battle, the bigger problem endures.

“Our current system is a profoundly structure that undermines democracy, but we ought not succumb to the belief that change is impossible,” Pickard noted. Regulatory choices – originating in the 1930s and 1940s – helped to build this profit-obsessed monster, and different policy decisions can address it.

Is this likely in an era where the head of the FCC won’t even affirm that the agency is independent? Change is very unlikely now, but that doesn’t mean it will not happen in the future.

Policies that bolster independent news organizations, reinforce local journalism, subsidize public media, and prevent the consolidation of media power in too few hands are within reach – they are essential for a healthy democracy.

Regarding media ownership, bigger isn’t better. And news organizations like CNN must not be tools in the most recent acquisition battle.

By

Carol Brown

Urban planner and writer passionate about sustainable cities, cultural diversity, and community-driven urban development.

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